If you have ever created a website or app for the purpose of making money, you know how hard it is to make that scenario actually work. There are a lot of reasons, because there is a lot of competition! Many people have said that there are rarely multiple winners in tech. You see it on a broad scale. While there are many manufacturers of tablets, no one has the market reach of the iPad. Jay Z learned that people don’t really want to try out a new music streaming service when he introduced Tidal. Those are big examples, but you have no doubt felt the effects of this phenomenon in your own world. Competition makes it very difficult to distinguish yourself in the digital sphere. And it could be the smallest details which keep customers from adopting your product or service.
For this reason, I think it’s important to get as many professional eyes on your product as humanly possible, at least within reason. I’ve hired WSI Digital Web on multiple occasions to improve my SEO and fulfill other functions related to customer expectations. The returns have been huge, and they have corrected many problems in the ecommerce and usability departments which I simply hadn’t noticed. Together, we’ve been able to make my websites perform better than some of my immediate competition. Without their help, I would’ve been stuck in the doldrums, and I would have no idea why. Here are 3 ways I see websites and apps turning away customers because of little problems.
#1: Too Much Copy, Too Little Content
Good copywriting is an art. It communicates key information in few words. It is easy to read, and it promotes clickthrough to vital portions of an app’s architecture. Many app creators gloss over this bit. Without hiring a dedicated copywriter, someone in an agency just puts in some words. These are usually too long, to wishy washy in their informative content, and unpleasant to read. In this way, customers are driven away and many website owners simply don’t know why.
#2: The Navigation of the Site Isn’t immediately Evident
Going off of my little love letter to the iPad above, do you remember the first time you ever used an iPad? What was the learning curve like? If you’re like most people, it’s almost like you always knew how to use the thing, you just had to pick it up. That’s intuitive design right there, and it’s why so many people all around the world really liked that product. Now get some strangers to try to use your website or app for the first time. Is it harder to figure out? How much harder? If it’s not a pleasure to use, people will go to a service or product that is.
#3: It’s Ugly
If your website is designed poorly, even simply with outdated colors or layout schemes, customers are going to be turned off. You may not be the best judge of this. Encourage honest criticism from people who know what they’re talking about. Then hire excellent designers to fix the problem.